Case Study BITE Drinks – fairydusters.be

A GROWTH CASE STUDY

2022

BITE DRINKS, A FULL GO-TO-MARKET SOLUTION

THE SCOPE

Efficiently launch and establish this innovative, sustainable Danish beverage start-up in the Belgian On-Trade market as its first export market, cultivating steady growth & paving the way for robust high-volume collaborations.

OUR SOLUTION

A 360° MARKET LAUNCH

Drawing from our extensive experience in the On-Trade market, garnered from consulting brands like GIMBER, The Mocktail Club, Hierbas de las Dunas, Clover Gin, Victor & Charles, … we embarked on a precise strategy to introduce this groundbreaking & eco-friendly beverage solution. We orchestrated a focused sales campaign, constructing a streamlined pipeline amplified by a full brand ambassadorship. This while supporting basic marketing & enabling an activating client-centric content stream resulting in a 360° solution for the client.

BRAND REPRESENTATION

Our commitment to practical effectiveness drives us to delve deep into the realm of sales, turning theory into tangible results. Going to market implies building brands from the foundation, we embraced a journey that marked the intitial “Enabling” step in the three stage sales proces while launching a brand. Our efforts evolved around constructing a precise pipeline, paving the way for the brand’s introduction across a diverse spectrum of venues. From esteemed 3 star Michelin restaurants to quality chain establishments, a robust foundation for the future.

WHAT WE ENABLED

Our comprehensive 360° approach guiding the brand’s go-to-market journey empowered the client to establish a robust & flourishing customer base within the Belgian On-Trade market. Simultaneously, we initiated the brand’s first step into the Off-Trade market. Through an endeavor of “Enabling Sales”, we not only secured valuable insights but also extended their impact to the home & new markets.. Our efficient approach led to the completion of this “Enabling Sales Phase” within a year, positioning the brand for subsequent growth & sales phases.

HIGHLIGHT: THE HYBRID PITCH

Launching Bite drinks onto the Belgian scene marked the ideal moment to deploy our Hybrid Pitch innovation. Recognizing the diverse nature of pitches from experience, wether for sales, client communication, internal training or investment rounds, we crafted a versatile Hybrid Pitch concept. This concept encapsulates vital elements like storytelling, mission statements, USP’s & product specifications. It’s adaptability spans all situations & levels, from comprehensive to concise, ensuring our clients make impactful introductions. Witness how this concept transforms even mundane PowerPoints to engaging pitches in our 3 minute keynote below!

To protect our client’s sensitive insights, data may be altered or hidden in this screencast of a hybrid pitch presentation. All pictures, visuals & content apart from logo’s are created by Fairydusters BV and remain protected property of respectively Fairydusters & Bite Drinks ©