THE BRAND IDENTITY TOOLKIT, ENGINEER YOUR BRAND’S DNA

A TOOLKIT TO ENGINEER AND CULTIVATE YOUR CORE IDENTITY, A HUMAN RELATABLE BRAND
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An Essential Basic For Every Brand

Brand identity toolkit

Can you distill your brand into 3 precise terms? Is it evident to consumers and employees what your brand represents in one thought? Are you endlessly explaining and briefing? Is your ROI never really satisfying? Are you forever adjusting directions?  Then it’s time to compose and cultivate a brand identity.
Our toolkit is designed to transform your brand from an abstract object, such as a service, product, or logo into a human relatable subject. By doing so, it creates a clear identity and strategic framework for long-term, effective outreach across all departments. This toolkit comprises a standardized set of tools presented in easy-to-follow modules, allowing you to develop your unique brand identity and attach it to strategic directions for your marketing and business development efforts, in all its essential aspects. It serves as the foundation for any successful brand and business endeavor.
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WHAT YOU'LL GET LISTED

What You Get


Thanks to our modules we generate all the essentials with you for building a brand identity connected to strategic outlines such as: 

  1. SWOT Analyses
  2. Consumer Values & Brand Identity
  3. Mission Statement
  4. Unique Selling Propositions
  5. Tone Of Voice
  6. Buyer Persona’s
  7. A Strategic Sales funnel
HOW IT WORKS

How It Works


Through a series of sessions with you, we meticulously explore each module step by step to ensure every aspect is addressed thoroughly. Within a maximum of one to two months (approximately 5 – 6 sessions), you’ll have a comprehensive presentation that encapsulates all elements clearly.

This presentation serves as your brand’s blueprint and guide for all marketing, sales, and communication endeavors over the next decade. It becomes ingrained in your organization, it’s your unique DNA and compass, shaping every touchpoint—both internally and externally.

YOUR BENEFITS

The Advantages


This toolkit promises an “Aha” moment, making what was once exclusive to big brands accessible to everyone. It streamlines all your marketing and communication efforts, making them more effective and straightforward. With this toolkit, you’ll communicate directly and efficiently with consumers, and when briefing partners, ultimately leading to more budget savings. Don’t just take our word for it, every user of this kit has experienced an enlightening moment.

WHAT CLIENTS SAY

What Clients Say

You don’t have to take our word for it, here is what clients say

“The Fairydusters Brand Building Toolkit comes highly recommended. A brand identity is the corner stone of a successful business. If you are building a company or looking to strengthen your brand, make sure to talk to Fairydusters.”

Philippe Michiels

CEO Antser

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ENGINEER YOUR BRAND DNA WITH OUR IDENTITY TOOLKIT
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Some Case Studies Where The Brand Identity Toolkit Was Used
Smartchain Brand Identity Positioning
BLWRK Brand Identity Repositioning
15Gram Brand Identity Positioning
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