Case Study



Marketing Strategies
Sales Strategies
Brand Representation


Drops Only The Good Stuff (BE)


2020 – 2021

The Scope

We pioneered a new service model in the Belgian hospitality market, independent brand representation. Introducing business development as a service to quality, new and growing Belgian hospitality brands.
Launch and develop this new business model in a challenging hospitality market, where Drops Only The Good Stuff operated as an independent brand representation agency. Through a mix of sales representation, marketing support and content generation we helped young and new Belgian hospitality brands go-to-market or scale up effectively in both On-Trade and Off-Trade markets.

The Strategy

Pioneering this new service model in the Belgian market was generated from experience and insights operating for many years in the Belgian Hospitality market. A clear need for effective business development was identified. So we constructed Drops Only The Good Stuff. In a mixed set-up we offered sales representation in a mixed independent portfolio, offered strategic marketing support and content generation. We set-up an effective sales strategy and pipeline and this way we helped brands target customers in a top down strategy from referentials to volume in both the on-trade and off-trade. We crafted a team of specialists in sales, marketing and content generation.

At the same we thrived marketing and content generation efforts promoting the brands and the overall portfolio to the public. As Drops Only The Good Stuff operated in the Corona crisis we also deviced an overarching online shop driving direct B2C sales. Depending on corona market regulations we shifted our efforts to Off-Trade or On-Trade and Off-Trade combined to keep the service rolling and the brands producing sales. 

We also preformed go-to-market testing for new brands providing valuable feedback for their launch. We were also asked by different food brands to provide them with strategic marketing support.

The Result

In two years time we got contacted by over 30 brands which resulted in a rich portfolio of 14 high quality Belgian brands we represented on a daily basis within the Belgian market. A rich B2B costumer base was created for our brands to connect with. Despite the high challenges posed by the Corona crisis we kept operational the whole time, servicing our brands while many classic competitors closed for long periods. We’re proud to have pioneered this service model successfully, now copied by others and have been part of the success story of many brands that are now household names, such as: Gimber, The Mocktails Club, Supasawa, Mary White Vodka, Clover Gin, Victor & Charles Champagne and many more.

Clients Served

The brands we represented
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