Case Study

BITE DRINKS A HYBRID PITCH

Services:

Strategic Marketing

Client:

Bite Drinks ( DK)

Year:

2021 – 2023

The Scope

Develop a unified pitch adaptable for diverse settings to promote this Danish innovative drinks brand.
As part of the broader business development strategy to introduce Bite Drinks to the Belgian market as its inaugural export destination, Fairydusters undertook numerous introductions to various customer segments. These included restaurants, restaurant groups, local distributors, partnering brands, and prospective stakeholders in Belgium, including national distribution partners. Components of this presentation were designed for use in both face-to-face interactions and digital environments, such as follow-up emails and product introductions.

The Strategy

Through our business development efforts, we were entrusted with every aspect of the brand. We embarked on creating a ‘mother pitch’ that encapsulated all facets in a phased approach. Beginning with an introduction of the brand and its unique selling propositions, we transitioned into showcasing the added value services. Finally, we included a section aimed at stakeholders highlighting various international and national market insights. We opted for a simple and clear design language that aligned with the overall brand identity, ensuring accessibility. The presentation was animated minimally to maintain viewer attention, and an overarching storytelling arc was incorporated to evoke a dynamic feeling.

The Result

Enjoy the result right here

What The Clients Says

You don’t have to take our word for it, here is what the client says
“Peter is a great partner working with BITE for more than a year. His task was to form a go-to-market strategy for BITE on-trade products and execute it in the Belgium market. Peter has a good understanding of sales and business conduct in general and has an eye for details. With his background in marketing, he has a good strategic approach, when it comes to introducing new concepts to the market.

Frederik Selvang

COO

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