Through our business development efforts, we were entrusted with every aspect of the brand. We embarked on creating a ‘mother pitch’ that encapsulated all facets in a phased approach. Beginning with an introduction of the brand and its unique selling propositions, we transitioned into showcasing the added value services. Finally, we included a section aimed at stakeholders highlighting various international and national market insights. We opted for a simple and clear design language that aligned with the overall brand identity, ensuring accessibility. The presentation was animated minimally to maintain viewer attention, and an overarching storytelling arc was incorporated to evoke a dynamic feeling.