Case Study



Marketing Strategies
Sales Strategies
Brand Representation


Bite Drinks ( DK)


2021 – 2023

The Scope

Introduce an innovative Danish drinks brand into the competitive Belgian hospitality market and establish a solid foundation for future growth.
We spearheaded the business development efforts to implement this innovative Danish brand’s go-to-market strategy in the Belgian market. This involved providing comprehensive support for sales and marketing strategies while strategically positioning the brand to establish robust partnerships with national distributors in the future.

The Strategy

We devised a top-down go-to-market strategy to seamlessly integrate the brand into the Belgian market. This involved creating a structured sales pipeline coupled with targeted outreach efforts. Initially, we focused on high-end establishments such as top-class restaurants, renowned chefs, and influential bartenders to build market influence. With a solid reputation established, we expanded our efforts to include volume-driven venues like quality hotels, restaurants, bars, food groups, and festivals. This strategic approach laid the groundwork for initiating negotiations with top-tier national distributors.

Supporting the business development endeavors, we crafted a tailored marketing strategy specifically for the Belgian market. To captivate the audience’s interest in the product, we launched a content generation program, furnishing customers with high-quality content for their social media platforms. Additionally, various marketing campaigns were executed to underscore the product’s unique selling propositions (USPs), facilitate brand ambassadorships, conduct targeted mailings, and orchestrate supportive activations.

The Result

Within two years, the brand was successfully introduced to the market, establishing a robust customer base across all market segments. From three-star restaurants to quality reference hotels, restaurant groups, beach bars, and esteemed retail chains like Cru, the brand garnered significant traction. This translated into a substantial volume of sales, exceeding a million serves. Concurrently, the brand was introduced to all major nation distributors forging an ongoing partnership, solidifying its presence in the market.

What The Clients Says

You don’t have to take our word for it, here is what the client says
“Peter is a great partner working with BITE for more than a year. His task was to form a go-to-market strategy for BITE on-trade products and execute it in the Belgium market. Peter has a good understanding of sales and business conduct in general and has an eye for details. With his background in marketing, he has a good strategic approach, when it comes to introducing new concepts to the market.”

Frederik Selvang


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