Case Study



Marketing Strategies
Content Generation


Bite Drinks ( DK)


2021 – 2023

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The Scope

Introduce a B2B client centered content generation program activivating both B2B customers and their end-consumers while simulteanously generating brand content.
Within the overall business development, fitting within the full go-to-market efforts,  content is always a challenge for every outreach effort.

The Strategy

As an added value service, we implemented a B2B client centered content generation program that closely followed upon the business development efforts. When the product was introduced at a customer, according to a checklist a free content generation production at the client’s venue was offered some weeks after the introduction. This way the client received promotional content to activate his serves on his social media platforms, and the brand and us could promote the product placement and an overall rich content library was created for any marketing effort.

The Result

We generated over 40 content generation productions at client venues. From 3 star Michelin restaurants such as Zilte over quality hotels such as August Antwerp and Yalo Ghent. Content productions also took place at restaurant groups such as Bavet, Jean Sur Mer and Pitaya, at the same time we served referencial bars such as The Pharmacy, Ugly Duckling and famous beach bars such as Siësta Beach and others. In the end a rich portfolio of high-end content was generated at the top of the crop of Belgian Hospitality.

What The Clients Says

You don’t have to take our word for it, here is what the client says
“Peter is a great partner working with BITE for more than a year. His task was to form a go-to-market strategy for BITE on-trade products and execute it in the Belgium market. Peter has a good understanding of sales and business conduct in general and has an eye for details. With his background in marketing, he has a good strategic approach, when it comes to introducing new concepts to the market.”

Frederik Selvang


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