Case Study
DROPS CONTENT GENERATION PROGRAM
Services:
Marketing Strategies
Content Generation
Client:
Drops Only The Good Stuff (BE)
Year:
2020 – 2021
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The Scope
Introduce a content generation program in 2 sections, a B2B client centered content generation program and a product shoot program.
Within the overall business development, fitting within the full go-to-market efforts, quality high-end content is always a valuable challenge for every outreach effort.
The Strategy
We implemented a B2B client centered content generation program that closely followed upon the business development efforts. When the product was introduced at a customer, according to a checklist a free content generation production at the client’s venue was offered some weeks after the introduction. This way the clients received promotional content to activate there serves on social media platforms, and the brand and us scould promote the product placement.
At the same time studio product shoots were regularly planned when new brands joined the portfolio. Generating content in full setting productions shooting the rich portfolio in different set-ups such as recipe development solutions.
The Result
Despite being in challenging times as the Corona crisis was in full effect, complicating our client centered content generation program. We generated over 10 content generation productions at client venues. From Michelin star restaurants over quality venues such as Stable restaurant, and Ohana by Aloha and many others. Resulting in a rich content library used in marketing outreach by the clients, the brands and us.